You've probably heard about "immersive experiences" lately.
But what does this term really mean?
PIX Entertainment unveils its vision
These are the two most used buzzwords today when talking about entertainment, but we have to go back a long way to describe what an immersive experience is.
For, in itself, creating an environment and a story that will transport us is innate in each of us. What human being, especially as a child, has never invented a world in which he or she was the hero or the main character, by imagining a whole scene, a setting around him or her? An immersive experience is all this at once: a story, characters, an environment and a feeling of belonging that gives a whole new dimension to the adventure you are about to live.
Today, we use new technologies and the talents of our scriptwriters to offer you even more immersion.
Storytelling
It is the basis of all creation. We create stories for all types of experiences: amusement parks, escape games, video games, educational and cultural tours... The important thing is that participants have the impression of entering a coherent universe from the beginning to the end of the experience. An email, a business card, a logo, the beginning of the adventure is built very early and sets the tone for what will follow.
The customer journey
From the information via social networks or the website, through the registration; then from the entrance of the experience place to the sending of a satisfaction questionnaire, the immersion must be felt at each step of the process for an incomparable quality. The colors, the fonts, the slogans, the turns of phrase, everything contributes to this customer experience.
Design and gameplay
Visual, sound, tactile or olfactory effects, for the experience to be complete, users must feel and sense what they are experiencing. To do this, we use all the technologies at our disposal: virtual reality, augmented reality, holograms, interactive mapping projections, scent diffusers, vibrating floors, to name just a few solutions.
We also rely on game mechanics (gameplay) to bring an additional dimension to our experiences and to avoid dead time, which is synonymous with a break in immersion. The intervention of actors is also an additional component to better immerse the participants in the scenario. But the ultimate is when the participants themselves play a role in the story they are offered, by being able to interfere to bring a different ending...
The hero of the story
As you can see, for an experience to be immersive, it is essential to put the player/user/participant at the center of the story. No matter how you do it, you have to make them feel like they are the main character of the adventure and come out of it with memorable memories and one word in their mouth: Wow!