Website for a leisure venue

The problem

Most leisure venue websites are brochures: a home page with a carousel, an "our activities" page listing them all, a contact page. The visitor searching for "escape room Saturday night for two" finds nothing they can act on and leaves for a booking platform, which does take a commission.

What the engagement covers

• One page per activity, with duration, player count, minimum age, price and availability. Those are the five facts that decide.
• Dedicated pages for reasons to come: birthday, stag party, corporate away day, school trip. Those are the pages that rank.
• A booking funnel that completes, on mobile, in under six screens.
• Your booking software integrated by API: slots, capacities and availability come from it, and the visitor never leaves the site to book.
• Multilingual delivery, as many languages as your catchment justifies. A language is not a translate button: it means pages written, indexed and bookable in that language.
• Measurement installed at launch, otherwise every later decision is made blind.

The argument that counts

The author of the site is the person who designed the venue. They know which activity should be sold first, which carries the best margin, and which fills the quiet Tuesday slots.